DIGITAL ACTIVIST
Digital-activist.org is a platform for creating custom social storms on Twitter, Facebook, and Instagram. Visit digital-activist.org to sign up. It’s completely free to use and, once you set up an account, you can build campaign pages with your own branding and text, all fully customisable into dozens of languages. Organise your activists on social media […]
SPREAD THE WORD
When it comes to the type of content you put on social media, there is often this pressure to make sure it’s perfect. That it looks great or the video has great animation. But the truth is, people respond to people. Authenticity in your communication is key. You can often build a stronger connection through […]
BUILDING YOUR BASE
Start by organising events that have a low threshold for people to join. Host a movie screening, organise a picnic, invite a guest lecturer or start a study circle. Whatever you do, make it fun and give people a chance to ask questions and engage. At the end of every event make sure you can […]
TAKE TO THE STREETS
Taking to the streets to make your voice heard is a classic, but like all classics there is always the risk of people getting sick of them. Governments and companies know how to deal with them and media might think it’s an old story. Let’s agree that we will have no more marches where everyone […]
BLOCKADES
There are generally speaking two types of blockades; soft and hard blockades. Soft blockades are human barriers, sitting in a line and linking arms. They are quick to do and have symbolic power and look good in media. Hard blockades use gear such as bike U-locks, lock-boxes or even vehicles. They need materials, practice and […]
PRESS RELEASE
To make the front page, you need to be newsworthy. The first step is to make your event or campaign different, interesting and exciting! What is the story you are telling, what creative visuals, influencers, humour or twist get people’s interest? Unfortunately journalists these days are so overwhelmed with stories and input that they don’t […]
FUNDRAISING
Whatever the cause that you are working for, some money will always be needed. Many groups start with self-funding from their own members, but usually this is not sustainable if you want to achieve more. So, share your cause, inspire others and ask them for financial support. Any donation, big or small, counts and can […]
PETITIONS
Petitions can be a very powerful tool, as they both raise awareness around an issue and urge people to stand up and demand a change. Few things can have such an effect on decision making as a critical mass of people who are informed about and take action against an injustice. Having said that, you […]
BANNER DROP
A banner drop is an effective way to frame or contextualize your event or protest. Banner hangs can function as public service announcements to alert the public of an injustice or a dangerous situation. Banner hangs can be low-tech and low-risk events, but the ones that really have a wow moment many times involve large […]
HACK THEIR STORY
Companies live by their brand name and the story they tell to their customers. Politicians build a story around their campaign about who they are and what they stand for. How much truth is in these stories? How many facts have been intentionally hidden or left out of them? The more these stories are told, […]
